Finding the Right Spot on the Spectrum

Clickbait article headlines and great book titles both have the same job.

image of person fishing
Photo licensed by author from Adobe Stock

They exist at opposite ends of the Respecting-the-Reader spectrum, however.

Since email subject lines also have the same purpose, where should they fall on the spectrum? Think about how headlines and subject lines make you feel.

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I’m Andrea Morris, a professional writer, helping individuals and small businesses share stories and do big things.

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Andrea Morris

Andrea Morris

I’m Andrea Morris, a professional writer, helping individuals and small businesses share stories and do big things.