Published inA Ripe Mango·PinnedMember-only26 Smart Reasons to Make Emails Your #1 Marketing StrategyBonus: You’ll also create the trust, connection, and increased sales you expect. — Why are emails a great platform for marketing small business? Email marketing requires few skills that can’t be learned quickly and then practiced. The skills needed to do well are ones that serve us well in all areas of life (communication, writing, persuasion, showing up consistently). …Email Marketing3 min readEmail Marketing3 min read
PinnedMember-onlyMy Personal FavesStories on minimalism, small biz marketing, and aligning… — Minimalism1 min readMinimalism1 min read
May 6, 2021Member-onlyWait For ItWe all face problems, some mundane and commonplace, like email overwhelm. Others are momentous and consequential, such as a scary health diagnosis. — “…Once you know what pain point you’re trying to avoid and what benefits you’re trying to amplify, other approaches emerge.” That observation, written by Cal Newport in A World Without Email, referred to the ways people and companies have chosen to combat relentless email overload. This essay isn’t about the…Minimalism4 min readMinimalism4 min read
May 2, 2021Member-onlyPersevering Outside the MainstreamWhat have you done outside of the norm that people thought was strange? — Have you ever persevered outside of the mainstream? Something that seemed strange, even suspicious, to your spouse, your parents, or your neighbors? I’m imagining big things like downsizing your home, going back to school at age 40, or traveling the world instead of buying a house with the $30,000 you…Marketing Strategy2 min readMarketing Strategy2 min read
May 2, 2021Member-onlyReal Question: How Do You Know When You’re Heading Toward Burnout?And how to avoid it in the future. — I’ve been feeling low-level, chronic burnout for weeks and weeks now. I mostly ignored it and was trying to push through, putting pressure on myself to reach a certain milestone before an arbitrary date. Despite feeling that deep mental tiredness of burnout, I still didn’t want to take time off. …Hustle Culture2 min readHustle Culture2 min read
May 2, 2021Member-onlyFinding the Right Spot on the SpectrumClickbait article headlines and great book titles both have the same job. — They exist at opposite ends of the Respecting-the-Reader spectrum, however. Since email subject lines also have the same purpose, where should they fall on the spectrum? Think about how headlines and subject lines make you feel. How do you feel reading these headlines? A Man in His 30s Explains to…Marketing Strategy2 min readMarketing Strategy2 min read
May 2, 2021Member-onlyTry This to Avoid Burnout: A Resentment JournalHello! After a longer-than-planned break of about 10 days from writing my emails, I’m rested and ready for action. Several of you replied, concerned about me and offering some suggestions for how to recognize, anticipate, and stop burnout before it takes hold. Thank you, Anne Marie, Irene, and Leah! Almost…Hustle Culture2 min readHustle Culture2 min read
May 2, 2021Member-onlySomething Close to Tim FerrissI have to say, I’ve struggled to get back on track with my daily emails after writing my big personal stories a week or two ago. — It’s part vulnerability hangover and partly that everything I write since feels like it lands in the 50% of Your Writing is Below Average category. But getting that off my chest helps. Thanks. I’ve also spent hours lately thinking and writing about the true practicality of setting limits and keeping…Hustle Culture2 min readHustle Culture2 min read
May 2, 2021Member-onlyVignette or Story?Most people use vignettes instead of stories in their marketing emails, for good reason. — A vignette is a short description of a scenario or feelings. A story has conflict, resolution, and a message or a moral. Most people use vignettes instead of stories in their marketing emails, for good reason. …Marketing Strategy2 min readMarketing Strategy2 min read
Published inA Ripe Mango·Mar 8, 2021Member-onlyChurchill Gives Advice for Your Email MarketingThe next best thing to ‘Keep calm and carry on’ — Occasionally, historical and political figures place ideas in my lap via their biographies and autobiographies. Once before, it was Madeleine Albright. This time, it’s Winston Churchill. Churchill took time in the middle of The Blitz to tell his Cabinet members to keep their memos (the 1940s version of emails) short…Email Newsletter2 min readEmail Newsletter2 min read
