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Emails that connect as the heart of your mktg: aripemango.com/newsletter. Showcase your small business through writing for connection, simplicity, & intention.
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Why are emails a great platform for marketing small business?

  1. Email marketing requires few skills that can’t be learned quickly and then practiced.
  2. The skills needed to do well are ones that serve us well in all areas of life (communication, writing, persuasion, showing up consistently). …


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A child reading a story to her stuffed bear.
Photo licensed from Adobe Stock by author.

Stories on minimalism, small biz marketing, and aligning…


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“…Once you know what pain point you’re trying to avoid and what benefits you’re trying to amplify, other approaches emerge.”

That observation, written by Cal Newport in A World Without Email, referred to the ways people and companies have chosen to combat relentless email overload. …


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Have you ever persevered outside of the mainstream? Something that seemed strange, even suspicious, to your spouse, your parents, or your neighbors?

I’m imagining big things like downsizing your home, going back to school at age 40, or traveling the world instead of buying a house with the $30,000 you…


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I’ve been feeling low-level, chronic burnout for weeks and weeks now. I mostly ignored it and was trying to push through, putting pressure on myself to reach a certain milestone before an arbitrary date.

Despite feeling that deep mental tiredness of burnout, I still didn’t want to take time off.


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They exist at opposite ends of the Respecting-the-Reader spectrum, however.

Since email subject lines also have the same purpose, where should they fall on the spectrum? Think about how headlines and subject lines make you feel.

How do you feel reading these headlines?

  • A Man in His 30s Explains to…

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Hello!

After a longer-than-planned break of about 10 days from writing my emails, I’m rested and ready for action.

Several of you replied, concerned about me and offering some suggestions for how to recognize, anticipate, and stop burnout before it takes hold. Thank you, Anne Marie, Irene, and Leah!

Almost…


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It’s part vulnerability hangover and partly that everything I write since feels like it lands in the 50% of Your Writing is Below Average category.

But getting that off my chest helps. Thanks.

I’ve also spent hours lately thinking and writing about the true practicality of setting limits and keeping…


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A vignette is a short description of a scenario or feelings.

A story has conflict, resolution, and a message or a moral.

Most people use vignettes instead of stories in their marketing emails, for good reason. …


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Occasionally, historical and political figures place ideas in my lap via their biographies and autobiographies. Once before, it was Madeleine Albright. This time, it’s Winston Churchill.

Churchill took time in the middle of The Blitz to tell his Cabinet members to keep their memos (the 1940s version of emails) short…

Andrea Morris

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